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It’s official. MySpace is the most popular stop for members having lots of time on their hands. But who cares that the social-networking behemoth is so popular if it isn’t making any money?

Not only is MySpace America’s most popular social-networking site, having earned 79.9 percent of the market in June according to a Hitwise study released this week, but it is also America’s most popular Web site, representing 4.46 percent of all Internet traffic.

But some in the industry are saying even such popularity is not enough to make social-networking sites viable business models.

Steve Mansfield, CEO of social search engine PreFound.com, has been watching MySpace and the rest of the social-networking market.

“Rupert Murdoch is apparently pounding his fist on the desk over at MySpace, saying ‘How can we turn these hundred million people into more money?’” he told internetnews.com.

He said Murdoch’s MySpace problem starts with banner advertising, which is the only type of ad the site runs on member profiles.

“That is the least profitable way to advertise as a Web site. You’re not able to charge a whole lot of money.”

Banner ads don’t make a Web site as much money as a sponsored link on a search results page.

Sponsored links lead directly to a business’s Web site, whereas banner advertisers are only supposed to make an “impression” on a visitor.

Compounding the problem is the fact that MySpace doesn’t even get the lucrative blue-chip brand advertisers to buy those banner ads despite the fact that its member demographic is the young and malleable crowd after which marketers lust.

But blue chippers stay away for a good reason. And it’s embodied in the profile of MySpace member Forbidden. Her page is the sort of user-generated content that keeps meticulous brand managers awake at night because of its unbridled nature.

Let’s just say you’re not going to find a Ford ad next to her comments section anytime soon.

Beyond banner ads

So how does MySpace get away from banner ads and into the real money? The way Google did, Mansfield said.

The same way, he added, Google assures advertisers they will be placed in a precise context of their choosing (and not next to the raucous comments on Forbidden’s page). The same way Google ties the ads they sell more closely to an advertiser’s bottom line.

MySpace should monetize by selling sponsored search results, Mansfield said.

Of course that means MySpace would have to start offering Web search, but then there is the question of whether social networks can come up with any kind of competitive search product.

This is where the “social” in social search comes in.

What is social search, again?

Social search is best defined by its differences from the algorithmic search found on sites such as Google, Yahoo and MSN.

Instead of sending computer crawlers out across the Internet to catalog the content of every page, social search engines build their database of Web pages by having members tag them with searchable keywords.

A user could tag an article about New York Mets starting pitcher Tom Glavine with terms such as “Mets,” “New York,” “MLB,” Baseball,” “Tom Glavine,” or “Best team in baseball.” The site would then be added to the search engine’s catalogue of Web pages.

Then, when another member searches for “Mets” and “Tom Glavine,” the page would likely appear as one of the results among the many other pages tagged by other users with the same keywords.

Algorithmic search would instead rifle through the search engine’s database of Web sites to find those that actually had the words “Tom Glavine” and “Mets” on the page itself.

It’s worked for Google so far. But Mansfield says social search can do more.

Social search is handy for users because sometimes what a Web site is about isn’t on the page.

A tagging enthusiast at Harvard likes to point out that the terms “detective,” “novel” and “1930s” aren’t always found in 1930s detective novels.

Social searchers’ results also tend to be useful because someone had to bother to recommend, or tag, the pages included in the returns.

The more members out there tagging and searching, the larger the database of Web sites to search, the more likely search results will be relevant and useful.

So the appeal for Mansfield in powering his search engine with a social network such as MySpace is obvious.

Suddenly he would be able to offer searchers relevant and useful results, a commodity Google has proven to be valuable.

But what’s in it for MySpace?

Sponsored links and demographic data

Mansfield said you can sell social search to a social network by using the profile information of the hundred million people in MySpace to weight a search.

“Since we know who you are, we know where you live, we know how old you are, and we know what your interests are, we can give you a hyper-relevant search based on all that information.”

Social network owners can show members addicted to their service contextually related sponsored links next to “hyper-relevant” search results.

The rest would be history. And perhaps Mr. Murdoch would be able to give his desk a rest. The money’s already there in your social network, Rupert. You just have to search for it.

Source: http://www.internetnews.com/ec-news/article.php/3620211

If you are reading this article chances are you are looking to make some extra money online. Consider yourself very lucky for finding this, because you are about to learn the secrets to getting rich online.

I am sure by now you know that the Internet is a place full of wealth and where dreams do come true. Millions of people every day search the World Wide Web for ways of making money online, and becoming the next Internet millionaire. However chances are that 99% of them do it the wrong way, and fail within their first six to eight weeks.

Lucky for you though, you will be the 1% that succeeds. All you have to do is follow my blueprint that I have been using for more then four years. First you have to believe in yourself that you can make money online. Having the correct mind set is one of the most important keys to successfully working online.

After you believe you can make money online now its time to go out and do it. The quickest and easiest way to earn money online is from affiliate marketing. Affiliate marketing is simply selling someone ones product. This is easy, because all you need to have is a website.

You can find thousands of affiliate products to promote online at clickbank. Clickbank is free service you can signup for, and they have a market place with thousands of products to choose from that you can promote online.

Once you find a product to promote now comes the part where 99% of people fail, and that is marketing. Marketing does not have to be hard, but I believe one reason why people fail is not because they do not market, but because they stop marketing after only a few weeks. In order for you to make money and stay in business you have to market every day. I myself market six days a week for about three hours per day.

Now one of the best ways to market online is by writing articles like this one. Write articles about something you already know a lot about, and submit them to article directories.

Another great way to market online is to post ads on free classified sites. You can also start a squidoo lens. All of these methods a free, and will not coast you a dime to do.

If you do have a little money to spend you can try solo ads. A solo ad is an email ad that is sent out to a list of people by it self. People read your email, and visit your website and if they like your product they will buy it. This is one of the more effective ways to market online.

Now that you know how to get started it is just a matter of going out and putting it into action. Always remember never to give up no matter how hard it might seem. If making money online was easy everyone would be doing it. Just stay focused and take it one day at a time.

Discover how you can earn an easy $500 – $1,000 a month working part time out of your own home. Its easy and anyone can do it.

Interested in making money from home? Well, there are actually a variety of ways that you can do so. Many people today are looking for a way that they can work at home, and the internet provides the perfect venue to do so.

The internet is more popular than ever and it is easier than you might think to make money from home. There are a lot of different opportunities available that can help to bring the money in. here are some of the very best ways to earn money on the web which you can do at home.

Start Selling on eBay

One of the best ways to quickly earn money on the web is to sell things on eBay. It is true that one man’s junk is another man’s treasure and a lot of people have been selling on eBay and making a successful and lucrative business out of it.

You can sell products on eBay if you want to earn from home but you can also set up websites pointing to eBay, which means that you are an eBay affiliate. There are also different ways to find the products that you want to sell. You can sell unwanted things in your house or maybe visit used stores, yard sales and discount stores to find items that you can sell online to make money.

Become an Affiliate Marketer

One of the top ways to make money at home has to be affiliate marketing. Not everybody makes a successful business with affiliate marketing but if you choose the right products to sell and you are willing to put some work into it, this can be a great method of earning money from home.

To become successful with affiliate marketing you will have to work on your business. You cannot just open this business and make money. It will take work and patience. However, if you are dedicated to your cause you will succeed, since it is one of the leading online money making opportunities.

Start Writing Your Own Blog

Writing a blog is another excellent way to make money at home. Blogging is very popular and if you can write, you can blog. Blogging does not bring immediate results however and, like with most online ventures, you will need to put the time in and be patient when waiting for results.

You can find excellent niches when you are a good content writer. You can generate a nice sum of money with your blog. However, if you are looking for a means of making fast money this is not the best choice for you. In order to be successful your must be knowledgeable in the subject you write about.

These are just a few of the top ways to make money online and many people use one of these methods to make extra money. Whether you choose to sell on eBay, give affiliate marketing a go or start a blog, each of these methods have great potential. Decide which one you want to do and dive in. Making money at home is possible as long as you choose a money making option wisely and are prepared to work hard.

Google AdSense program has made it easier for webmasters to make money through a website. Webmasters who run an AdSense campaign will display Google’s contextual Ads relevant to the content of their sites and thus encouraging visitors to click the ads and earn money for each ad click.

However you will earn very little AdSense revenue if you don’t know how to optimize your AdSense ads on your website. Here are some tips to increase your AdSense earning:

1. Focus on one Adsense ad format. The Large Rectangle (336X280) ad format seems to work better than other ad formats because this format tends to result in higher click through rates (CTR). Another reason is that the ads will look like normal web links that visitors use to click on them. It doesn’t matter whether the visitors know that they are clicking AdSense ads or not, as long as there are clicking, you earn AdSense commission.

2. Create a custom palette for your ads. Select a color that matches your website’s background. If your site’s background is white both, the color of ad border and background should set to be white too. Also the color of the ad title should be similar to coloe of the links in your website. This is to make your AdSense ads look like it is part of the web pages. Again, this will boost AdSense CTR.

3. Don’t place your AdSense ads at the bottom of your webpages because it is proven to be less effective. Displaying your AdSense ads at the bottom is like hiding your AdSense and thus leads to low CTR and AdSense revenue. Try to put them in the place where people can see them quickly. You will be amazed how the difference between AdSense locations can make when you see your earnings.

4. Try to place your AdSense ads near rich content as visitors main focus usually are your content. There are several ways to insert AdSense ads into your content and one of the ways is place your AdSense just after the end of your content.

5. Try to automate the insertion of your AdSense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your AdSense code in a text file, name it as “AdSense text”, and upload it to the root directory of the web server. Then use SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. There are other ways to optimize your AdSense that produce high CTR also. You can learn more tricks by reading in AdSense and webmaster forums.